Facebook and Instagram ads (for beginners)

Learn how to launch your first campaign on Facebook or Instagram

Difficulty: Beginner
Lessons: 22
Total duration: 1 hour+
Price: 0€
Course language: English
Last updated: June 2020

In our social media advertising course, I will walk you through the entire process of running social media ads – from setting up your Facebook and Instagram business accounts to creating a Facebook Pixel with custom conversions and running conversion based ads, as well as analyzing your results to optimize your campaigns.

After completing the social media advertising course you will have your account set up perfectly and you’ll be running your first converting campaigns!


  • Creating your Facebook business account
  • Creating your Instagram business account
  • Creating your ad account
  • Setting up your Facebook business manager account
  • Setting up your Facebook Pixel
  • Setting up custom conversions
  • How to create appealing visuals without photo editing skills
  • How to set up your first campaign
  • How to use Video ads
  • Split testing ads and ad sets
  • How to boost your posts the right way
  • How to run page like campaigns
  • How to save audiences
  • How to use custom audiences
  • How to spy on your competitors
  • How to analyze your campaign results


… you want to start running your first social media ads.
… you need to improve your current ad performance.
… you sell digital or physical products or services (B2C and B2C).


  • our online marketing classroom where you can ask questions and share ideas with us and other students.
  • the Neon Social Club, our exclusive Facebook group where you can ask all kinds of questions related to online marketing.
  • a neon academy certificate upon course completion.

New to online marketing?
We recommend starting with our free online marketing fundamentals course to understand the core concepts and mindset behind online marketing. This way you’ll not only know how to run campaigns but also understand what makes a successful campaign.

About Instructor


2 Courses

Not Enrolled

Course Includes

  • 22 Lessons
  • Course Certificate

Ratings and Reviews

Avg. Rating
4 Ratings
What's your experience? We'd love to know!
Posted 4 years ago
Condensed knowledge in little time

The videos of this class are excellent as they go directly to the important details, strategy and settings. This is highly condensed knowledge in a short timeframe and I will repeat a lot the videos for sure to internalize these important concepts. I'm not a beginner, I would classify this course already as advanced skills for the not so new beginner 😉

Posted 4 years ago
All you need to run ads on IG and FB

This course enabled me to understand this more technical part as a beginner. It guides you through all the necessary steps for running FB and IG ads by yourself. Little tricks included. You need a little perseverance to install the plug in for Facebook Pixel. But in doubt you still can ask for help in the academy classroom!

Posted 4 years ago
best value for money

Worth every cent, learned a lot by doing this course! I finally feel confident enough to deal with the Marketing-related tasks of my company!

Posted 4 years ago
Great Class for everyone who is starting in the modern ad world

With the help of Karim and his class I was able to set up my first Facebook ad. I already see the benefits and I am looking forward to experiment with different ad sets to see what ads perform the best. Definitely upped my online marketing game. Looking forward to the next class!

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