Online Marketing Fundamentals

An introduction to the fundamentals of online marketing

Difficulty: Beginner
Lessons: 13
Duration: 40 Minutes
Price: 0€
Course language: English
Last updated: June 2020

In our online marketing fundamentals course, you will learn the core concepts and mindset you need to know for an efficient social media presence, as well as running online marketing campaigns at profit.

It’s thus an excellent preparation for our Social Media Advertising course because you’ll be able to think strategically and understand what makes a successful campaign, before creating one.

WHAT YOU’LL LEARN

  • How to adopt a data-driven mindset
  • How to use buyer personas to build your strategy
  • The AARRR or pirate framework
  • How to create valuable content using the 3 Es
  • Why organic reach is dead
  • What targeting audiences are and how you can use them
  • What remarketing is about

THIS COURSE IS FOR YOU IF …

… you want to take the first steps in online marketing.
… you sell digital or physical products or services (B2C and B2C).
… you have no prior experience or knowledge in online marketing.
… you are interested in taking our Social Media Advertising course.

ALSO BENEFIT FROM

  • our online marketing classroom where you can ask questions and share ideas with us and other students.
  • the Neon Social Club, our exclusive Facebook group where you can ask all kinds of questions related to online marketing.
  • a neon academy certificate upon course completion.

About Instructor

Karim

2 Courses

Not Enrolled

Course Includes

  • 13 Lessons
  • 11 Quizzes
  • Course Certificate

Ratings and Reviews

4.9
Avg. Rating
17 Ratings
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What's your experience? We'd love to know!
Jeffrey
Posted 1 month ago
Simple to follow

Easy course to follow and understand. Thank you!

Favour
Posted 1 month ago
Amazing

I love that the courses were short yet highly informative, I learnt a lot. Thanks to Neon Academy

Maja Mileska
Posted 1 month ago
Best course I got for fundamentals

Karim! You collected the most important pillars for the online marketing and made a super course for us. Thank you!

Al-Amin
Posted 12 months ago
Very good introduction

This is a very good introduction into online marketing. It's quick, to the point and assumes you know nothing. It covers the basics on a high level and gives you a starting point should you want to go deeper into any of the intro topics he talks about! Would highly recommend if you aren't sure where to start.

Hussien Heragy
Posted 12 months ago
Good job

That’s great thanks karim

Gladys
Posted 2 years ago
Really helpful

It helps to gain knowledge about online marketing, I've also reccomended it to some friends of mine. Hope there will be a lot of courses in the future

Amy
Posted 2 years ago
Excellent

Really helpful Karim, thank you! Have already recommended it to a few people.

Jayguru
Posted 2 years ago
Amazing

Thanks for this course neonacademy it amazing

Witchio
Posted 2 years ago
Quick and instructive

Content is very straight forward, the 3minutes video format is also brilliant to keep the attention of the users

Michael
Posted 2 years ago
Perfect for a start

Nothing to say, it's short an good explained ! more courses please :p

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