Online Marketing Fundamentals

An introduction to the fundamentals of online marketing

Difficulty: Beginner
Lessons: 13
Duration: 40 Minutes
Price: Free
Course language: English

In our online marketing fundamentals course, you will learn the core concepts and mindset you need to know for an efficient social media presence, as well as running online marketing campaigns at profit.

It’s thus an excellent preparation for our Social Media Advertising course because you’ll be able to think strategically and understand what makes a successful campaign, before creating one.

WHAT YOU’LL LEARN

  • How to adopt a data-driven mindset
  • How to use buyer personas to build your strategy
  • The AARRR or pirate framework
  • How to create valuable content using the 3 Es
  • Why organic reach is dead
  • What targeting audiences are and how you can use them
  • What remarketing is about

THIS COURSE IS FOR YOU IF …

… you want to take the first steps in online marketing.
… you sell digital or physical products or services (B2C and B2C).
… you have no prior experience or knowledge in online marketing.
… you are interested in taking our Social Media Advertising course.

ALSO BENEFIT FROM

  • our online marketing classroom where you can ask questions and share ideas with us and other students.
  • the Neon Social Club, our exclusive Facebook group where you can ask all kinds of questions related to online marketing.
  • a neon academy certificate upon course completion.

About Instructor

Karim

2 Courses

Not Enrolled

Course Includes

  • 13 Lessons
  • 11 Quizzes
  • Course Certificate

Ratings and Reviews

5.0
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What's your experience? We'd love to know!
Jayguru
Posted 3 days ago
Amazing

Thanks for this course neonacademy it amazing

Witchio
Posted 3 days ago
Quick and instructive

Content is very straight forward, the 3minutes video format is also brilliant to keep the attention of the users

Michael
Posted 1 month ago
Perfect for a start

Nothing to say, it's short an good explained ! more courses please :p

Sacha
Posted 2 months ago
Very good quick introduction to digital marketing

This course is a really good overview of how digital (social media) marketing works. Some key concepts are explained in a clear way with very good quizes that are not so easy to answer as you may think. You have to understand what has been said in the video 😉 I can recommend this quick course to everyone who wants to start with their digital marketing to get a foundation.

Katy
Posted 3 months ago
Efficient and accessible

Thank you so much for this experience. You allow newcomers to get some clear ideas about online marketing and also provide efficient material (links, tools, ...) to dig deeper. Both your serious and precise knowledge transmission, as well as your little touch of humour are very motivating.

Teemu
Posted 3 months ago
Very efficient learning

I liked the length of the videos. The examples in them helped to understand concepts.

Sabrina
Posted 3 months ago
Refreshing and enriching

User-friendly, easy to follow and crisp online seminar. I would recommend it to everyone who wants to freshen up their online marketing knowledge or to beginners who want to bring their business to the next level.

Mathieu
Posted 4 months ago
Totally recommend this one to whomever wants to master the art of Marketing

It is really great to have the fundamentals of Marketing compressed into one handy online course. Smooth learning experience, easy to remember the core concepts and ideas. This course is at least as good as the Marketing courses of most expensive business schools!

Ricardo
Posted 4 months ago
Everything you need to know

All the basics to online marketing. A combination of a data driven mindset with creating value for your audience. Good description of why you need personas and how you do it. The pirate framework well explained and trust me the 3 E's will stick with you. Overall a very good class I would recommend to everyone starting out in online marketing!

Dean
Posted 4 months ago
Enlightning!

Easy to follow and very learning-friendly. Thank you!

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