An introduction to the fundamentals of online marketing
Duration: 40 Minutes
Course language: English
Last updated: June 2020
In our online marketing fundamentals course, you will learn the core concepts and mindset you need to know for an efficient social media presence, as well as running online marketing campaigns at profit.
It’s thus an excellent preparation for our Social Media Advertising course because you’ll be able to think strategically and understand what makes a successful campaign, before creating one.
WHAT YOU’LL LEARN
- How to adopt a data-driven mindset
- How to use buyer personas to build your strategy
- The AARRR or pirate framework
- How to create valuable content using the 3 Es
- Why organic reach is dead
- What targeting audiences are and how you can use them
- What remarketing is about
THIS COURSE IS FOR YOU IF …
… you want to take the first steps in online marketing.
… you sell digital or physical products or services (B2C and B2C).
… you have no prior experience or knowledge in online marketing.
… you are interested in taking our Social Media Advertising course.