How to optimize ads/budget for an NGO ?

  • How to optimize ads/budget for an NGO ?

  • littlestudio

    Member
    November 24, 2020 at 1:46 pm

    As a digital officer, I often get budgets to promote campaigns for my NGO but I can try everything I want, I rarely have great results in terms of donations, even if we spend 100 to 400€ and target audiences the right way.

    I’d like to have pro tips for that specific category (non-profit) because even if we don’t sell “products”, there are surely solutions that we can try to have better results.

    Thanks a lot 🙂

  • Karim

    Organizer
    November 24, 2020 at 2:25 pm

    Hey there,
    Thanks for reaching out!

    So there are two major things I’d like to bring to your attention in case you didn’t know them yet:

    1. You can create charity fundraisers on Facebook to collect donations for your cause. Here you can find how to do it: https://neon.ly/fundraiser
    You could create a post to incentivize people to go to your page and use the fundraiser and boost that post (but don’t use the boost button!)

    2. If you have a page on your website that enables people to donate you can do the follwing. You’ll find all the tools for this in our Facebook ads course.

    • Set up a conversion event when people donate
    • Run a Facebook campaign optimized for that event
    • Make sure your target audience is right. I would also try remarketing of people who engaged with your page or website (remarketing)
    • Make sure you a) don’t overcomplicate the donation procedure and b) your donation works well on mobile because most Facebook users will come over via mobile.
    • Use the Call to action button “donate now”
    • Use the “ROAS (return on ad spend) metric to measure. As long as your ROAS is more than 1, it means that you get more money than you are spending.

    Let us know about your results once you tried this and holla if you need more help.

    Cheers,

    Karim

  • littlestudio

    Member
    November 30, 2020 at 11:35 am

    Thank you Karim. I’ll try with your advices and see how it goes.

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