in the facebook pixel lesson you say that the facebook pixel tracks only people that come from facebook ads. Does that mean that I cannot retarget anyone who visited my website? I can only retarget people that came from Facebook to the website?
You can only retarget people that Facebook recognizes.
So if a person visits your website with the same combination of browser, device and other criteria than with which they visit Facebook’s website, the pixel will be able to match the “visitor” with this persons Facebook user ID.
So correct, the bad news is this means you cannot retarget anyone who visited your website, only the ones that Facebook can match with one of their users. The good news are I think it’s safe to say that Facebook is pretty good at matching visitors with their users 😉
I’d say it’s worth a try. If they use the same combination of browser and device with which they have visited Facebook (at least once), Facebook is able to match them and you can retarget them. In any case you won’t lose money if you retarget website visitors that Facebook can’t match, as the audience will remain empty 😛 you might want to set a cap on frequency, in case your audience stays very small, to avoid people seeing your ad too often 🙂
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