Hi all.
Welcome to the first session of the Google Ads Fundamentals course.
My name is Rodrigo, and I've been working
with Google Ads for more than five years, helping several businesses from small
startups, to billion companies to scale using Google's tools.
It is my mission that's by the end of this
course, you will fully understand what type of impact Google Ads can have on your
businesses or projects and which campaign types and placements you can use
to leverage the full potential of Google marketing.
What we'll start by covering is by far one of the most important topics.
What makes your ads being seen and how
the price you pay for them is defined by explaining how the Google auction model
works depending on your marketing objectives.
This will teach you how you can pay less for the same results. Later on,
I'll help you on a step-by-step approach on how to fully set up an account and its
billing on the platform and how to link it to other platforms that you might be
using, such as YouTube or Google Analytics. Independently,
on the campaign type is Select Google's
account and campaign structure follows a very similar pattern,
and we'll understand how to build it, what to take into account,
and also how to handle multiple accounts using the same structure.
The next section will be about important things that you should configure before
pressing the green button and go live with your ads.
This is the part that can make you stand out when competing against similar
businesses. How to implement and measure conversions on your website or store.
What are the different payment
and billing methods and how to leverage the full power of using audiences?
Last, but not least when it comes to the time of measuring your results.
I'm going to show you which metrics you
should focus on and why they are important.
I'm really happy to have you on board
and I hope that you'll find on this course all of the answers you're looking for.
I'll see you on the next video.