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If you want to grow Instagram account,
you need to provide some kind of

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value to your Instagram users.

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Otherwise, there is no incentive
for them to follow you.

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Now think about why you are actually
following certain Instagram accounts.

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It may be, because you're getting
travel tips, business hacks

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or vegan recipes for example.

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In the end, it always comes down to
providing value to your followers.

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This is a very simple, yet
a very important concept

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that you should remember.

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We will now give you an easy to
remember framework so that you can start

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creating valuable content on Instagram.

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For that, I'm going to ask
my colleague to take over.

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Hi, my name is Karim.

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Some of you might know me from
the Online Marketing Fundamentals

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and Facebook Ads course.

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I really hope you're
enjoying the course thus far.

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And without further ado,
let's jump into the 3 Es.

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The three pillars for creating
value for people out there are

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entertainment, education and emotion.

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So if your content does not manage to
either educate, entertain, or evoke

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emotion, it is probably not going
to be perceived as very valuable.

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If you want to create more valuable
content, you should focus on either

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one or multiple Es at the same time.

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So create content that is more
educational, that helps people solve their

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problems, and therefore, gives them an
incentive to really watch your content.

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The second option is to opt
for entertaining content.

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Depending on your industry,
you can make your content more

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entertaining to make it more easy
and digestible for people to watch.

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The third option that you have is make
your content more emotional to connect

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with your audience on an emotional level.

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Prioritizing the three Es and building
content around them, is definitely

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the best approach to go, even though,
it might not always be the easiest.

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If you're really out to provide the
most value to people out there with

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your content, it is essential that
you try to always include at least

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one of the three Es in your content.

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That's it for me.

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In the next video, Ivan is going
to talk you through how to make

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attention-grabbing content for Instagram.