If you want to grow Instagram account, you need to provide some kind of
value to your Instagram users.
Otherwise, there is no incentive for them to follow you.
Now think about why you are actually following certain Instagram accounts.
It may be, because you're getting travel tips, business hacks
or vegan recipes for example.
In the end, it always comes down to providing value to your followers.
This is a very simple, yet a very important concept
that you should remember.
We will now give you an easy to remember framework so that you can start
creating valuable content on Instagram.
For that, I'm going to ask my colleague to take over.
Hi, my name is Karim.
Some of you might know me from the Online Marketing Fundamentals
and Facebook Ads course.
I really hope you're enjoying the course thus far.
And without further ado, let's jump into the 3 Es.
The three pillars for creating value for people out there are
entertainment, education and emotion.
So if your content does not manage to either educate, entertain, or evoke
emotion, it is probably not going to be perceived as very valuable.
If you want to create more valuable content, you should focus on either
one or multiple Es at the same time.
So create content that is more educational, that helps people solve their
problems, and therefore, gives them an incentive to really watch your content.
The second option is to opt for entertaining content.
Depending on your industry, you can make your content more
entertaining to make it more easy and digestible for people to watch.
The third option that you have is make your content more emotional to connect
with your audience on an emotional level.
Prioritizing the three Es and building content around them, is definitely
the best approach to go, even though, it might not always be the easiest.
If you're really out to provide the most value to people out there with
your content, it is essential that you try to always include at least
one of the three Es in your content.
That's it for me.
In the next video, Ivan is going to talk you through how to make
attention-grabbing content for Instagram.