WEBVTT

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Let's have a look at how the
Instagram feed is structured

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and how the algorithm works.

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Like previously mentioned, the
homepage can be divided into the

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story, feed and profile section.

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It is important to know that Instagram
awards posts with high engagement,

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and will show them to more people.

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Likes comments, video views, saved
posts, shared posts, and every

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other type of interaction counts.

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Instagram says: "The order of photos and
videos in your feed will be based on the

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likelihood you'll be interested in the
content, your relationship with the person

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posting and the timeliness of the post."

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Let's stop for a moment
and analyze this sentence.

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The sentence can be divided
into three main parts, namely

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interest, relationship and time.

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Let's start with the first part: Interest.

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Instagram gathers and stores
a lot of information and about

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you and your behavior online.

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It knows exactly what you liked, and what
you most likely want to see on Instagram.

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They also know what
hashtags you're following.

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Most hashtags are linked to
specific interests like art

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food, or style for instance.

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Instagram gives you recommendations
according to your behavior.

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The more you interact with
someone, the higher your

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fictional relationship rank goes.

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Interactions are for example,
direct messages, likes, profile

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visits, story views, et cetera.

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Relationship ranks are dynamic
and will vary from time to time.

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Instagram will show you more
content you like and engage with.

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For example, if you engage a lot with your
girlfriend's content, you're most likely

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to be shown her recent Instagram activity,
like for example, new posts and stories.

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However, there's also a random element
to it, since it can be expected from

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Instagram to continuously show you new
content to see whether you like it or not.

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The timing of your post
matters a great deal.

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The faster your post gets a
lot of engagement, the better.

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Instagram will then show your post
to more people, and the bigger your

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chances are to rank among the top posts
of a specific category or hashtag.

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The three elements, relationship,
interests, and time are

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tightly linked to each other.

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You first build a loyal follower base by
posting relevant and interesting content.

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You then build a relationship with
your loyal followers and entertain

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them, followed by hopefully gaining
new followers, depending on how

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well your posts perform and how
relevant and interesting your profile

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and content is for those people.

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It is also worth mentioning that posts
with faces and people in them typically

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have a 40% higher engagement rate.

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In the next video, we'll cover
how to choose the right username

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for your business account.