[Karim]

Hey Doreen,

The only course that would require hardware is the “how to film yourself” course by Charly Schwarz, but in that course, Charly also walks you through the pro’s and con’s of the different equipment, what you really need and consults you before you actually buy any hardware.

You don’t need any material to follow the course and at the end of it, you will have a solid understanding of the equipment you need to accomplish your goals 🙂

Best,

Karim

[Karim]

Hello Doreen,

We’re happy to welcome you to the academy!

In terms of hardware, any regular PC or Mac will do.
In order to complete our courses, you don’t require any paid software solution.
Some of the software we show, like canva for example, have freemium models, which means you can use them for free but need to pay to unlock advanced features.

If you have any other questions, feel free to reach out.

Best,

Karim

• This reply was modified 2 years, 11 months ago by  Karim.

[Karim]

Hi Daniel,

1. Misch told me that you brought this issue up and thanks to you we are currently looking into fixing this, so thanks for that.

2. As for the account question, neontools and neonacademy are using two different systems. However, you might be happy to hear that we are planning to merge the accounts at some point to allow you to navigate all of the neonverse with one account.

I don’t know if this is applicable to your situation, but a work-around could be to embed your video or stream on a website or even a mico landing page. That way you would send people to a “mini website” that only shows your video and instapage.com for example offers UTM integration, so you could technically track the clicks and with Google tag manager even track metrics like video watchtime.

Thanks for reaching out and I´d love to hear how the tracking with neon.ly has worked out for you.

Best regards,

Karim

[Karim]

Hi Daniel,

There is no universal solution for this, however, there are a few things you can do.

In the YouTube Studio for example, you can check “Reach” under analytics to see traffic sources that brought viewers to your content.

If I am not mistaken twitch offers similar data in the “stream summary”.

Furthermore, you can directly see the number of clicks of your Facebook campaign in the business manager.

Finally, our free neon.ly URL shortener has an integrated click-tracker. By creating different short URLs for different campaigns or posts, you can individually track how many clicks these links had, the referrer (where those clicks happened) and more.

In terms of campaign goals, I would suggest traffic optimization.

I hope this answers your question 😊

If you want to support us, please leave a course review to help us improve our courses.

Best regards and a happy new year,

Karim

[Karim]

Hey there,
Thanks for reaching out!

So there are two major things I’d like to bring to your attention in case you didn’t know them yet:

1. You can create charity fundraisers on Facebook to collect donations for your cause. Here you can find how to do it: https://neon.ly/fundraiser
You could create a post to incentivize people to go to your page and use the fundraiser and boost that post (but don’t use the boost button!)

2. If you have a page on your website that enables people to donate you can do the follwing. You’ll find all the tools for this in our Facebook ads course.

• Set up a conversion event when people donate
• Run a Facebook campaign optimized for that event
• Make sure your target audience is right. I would also try remarketing of people who engaged with your page or website (remarketing)
• Make sure you a) don’t overcomplicate the donation procedure and b) your donation works well on mobile because most Facebook users will come over via mobile.
• Use the Call to action button “donate now”
• Use the “ROAS (return on ad spend) metric to measure. As long as your ROAS is more than 1, it means that you get more money than you are spending.

Let us know about your results once you tried this and holla if you need more help.

Cheers,

Karim

[Karim]

I’d say it’s worth a try. If they use the same combination of browser and device with which they have visited Facebook (at least once), Facebook is able to match them and you can retarget them. In any case you won’t lose money if you retarget website visitors that Facebook can’t match, as the audience will remain empty 😛 you might want to set a cap on frequency, in case your audience stays very small, to avoid people seeing your ad too often 🙂

[Karim]

You can only retarget people that Facebook recognizes.

So if a person visits your website with the same combination of browser, device and other criteria than with which they visit Facebook’s website, the pixel will be able to match the “visitor” with this persons Facebook user ID.

So correct, the bad news is this means you cannot retarget anyone who visited your website, only the ones that Facebook can match with one of their users. The good news are I think it’s safe to say that Facebook is pretty good at matching visitors with their users 😉

[Karim]

Hi Alice! I’d say it comes down to a simple ROI calculation. It really depends on the influencer’s audience. If it’s an engaging audience and if it fits your persona, I’d say it’s always worth a try! It depends, of course, of your product. If it’s a car, it gets more complicated 😛 Try to estimate how much a post by that influencer could bring you in terms of €, then compare it to the cost of your product : )

When we work with influencers, we always try to estimate if their audience is the right one for what we or our clients want to achieve. A good start is by analyzing Instagram accounts with our neontools. You’ll get an idea of how engaged the influencer’s audience is, what the influencer posts about, and which hashtags are mostly used. This way you can better estimate if the audience is likely to be interested in your product when the influencer posts about it. You could then also compare your average conversion rate and multiply it with the audience size to see if you would get enough return for the “cost” : )

[Karim]

Yes exactly, Lumen5 is an awesome tool to make clean short videos 🙂

[Karim]

Hi Tim! Glad you’re here!

Congrats on the podcast project! What will the format be? Will you host interviews or be alone?

A piece of general podcast advice is “exploiting” each episode for small content pieces. Let’s take the example where you’re interviewing people: you could film the whole episode and produce short clips with interesting quotes or moments from the show. And make sure that these “moments” contain at least one E for your audience 😉 These clips can then be distributed on your social channels, where you can also use them as ads.

Another point for podcast promotion is to use short links (neon.ly) as well as a link collection (neon.link) to redirect people to the episodes.

It’s also always important to have a certain regularity, so always release a new episode each Monday for example. This way your audience knows what to expect.

Hope this helps 🙂