[Alice]

hey Karim! I’m working with influencers for my company and we get many requests from people who want to get our product for free in return for posting about it. I’m not sure yet how we should handle this, because on the one side every free post about our product is great right? On the other hand, its not a free post because the product is the cost… how do you handle this usually?

Thanks
Alice 🙂

[Karim]

Hi Alice! I’d say it comes down to a simple ROI calculation. It really depends on the influencer’s audience. If it’s an engaging audience and if it fits your persona, I’d say it’s always worth a try! It depends, of course, of your product. If it’s a car, it gets more complicated 😛 Try to estimate how much a post by that influencer could bring you in terms of €, then compare it to the cost of your product : )

When we work with influencers, we always try to estimate if their audience is the right one for what we or our clients want to achieve. A good start is by analyzing Instagram accounts with our neontools. You’ll get an idea of how engaged the influencer’s audience is, what the influencer posts about, and which hashtags are mostly used. This way you can better estimate if the audience is likely to be interested in your product when the influencer posts about it. You could then also compare your average conversion rate and multiply it with the audience size to see if you would get enough return for the “cost” : )

[Alice]

Interesting, thanks for this 🙂